Create Vibram's first Lifestyle shoe for Spring 2018.
Understand Vibram history, products, and brand language.
Visit to W Hotel Seattle to understand design language.
In order to have a wide range of products as a team.
Guiding theme for our team to follow for cohesiveness.
Create a personal brief based off previous findings.
Develop a detailed persona to build the project around.
Identify a unique problem specific to the poolside attendant.
Identify user needs focusing on function.
User currently works at the W Hotel Las Vegas as a poolside attendant, but also aspiring ethical hacker.
Choose best Vibram compound for function based off recommendations from Vibram experts.
Exploration process of possible solution: sketching, mock-ups, and iterations.
Inspiration from the water strider bug (nature) and catamarans (man-made) that use distance for balance and ability to float on water. Silhouette from the VW Bug used for iconic design.
Exploring contemporary luxury design aesthetic for the upper and a "Pod" style outsole.
Mock-ups in order to visualize and simplify final design.
Make necessary iterations based off feedback.
Hand off linework of orthographic views to Color and Material Designer, Jelani, for color-ups and materials.
Additional components to complement the final product and story.