“The volunteers actually end up getting even more out this event than they expect.” - michelle huang, Director of marketing
Overview:
Once a year, SF CIty impact holds a conference in order to mobilize over 2000 staff/volunteers to serve and give back to the inner city of san francisco. The goal of this campaign was to re-brand and re-position city impact in order to capture a younger demographic. I was tasked with envisioning the overall theme and executing marketing/design assets and initiatives.
My role:
This project gave me the opportunity to work with complete creative control in order to strategize, plan, and execute with a slim and agile team of volunteers. I am thankful I was allowed to play a small role in helping this conference come to reality and shoutout to the staff and volunteers that do good for the community day-in and day-out.
