“Consumers will spend near-record $19.6 billion on valentines day.” - according to National retail federation
Overview:
This was a Client-pitch for a potential valentine’s day marketing campaign to boost engagement for Earnest, a student loan refi company. There is a very unique market for earnest and it happens to be in-line with the majority of millennial/gen-z consumers with more or potential for more expendable cash.
My role:
This was ultimately a way for me to showcase my ability to strategize for a successful marketing campaign, as well as, show my ability to create and design marketing assets to execute the plan.
