5 projects (ideation to prototype) in 15 weeks (one semester)

There are 285 million people who are visually impaired, this special edition espresso cup by illy is in partnership with the National Federation of the Blind to encourage people to “Close your eyes and taste the quality.”  The exaggerated base is meant to protect the fingers from burning and also provide a larger base for better balance. The pull-tab at the top can be used as an hanging option for storage.

Squash is played by more than 20 million people worldwide. As a sport this links to the brand Persol by being elegant, original and elite. This squash racket by Persol not only mimicks the sleek design of the classic Persol shades, it fashions a first-ever replaceable string unit that is an easy snap function to keep the play going.

Taking Yamaha into an exciting new market that is currently trending in the Electric Dance Music festival arena and combining the idea of silent discos and listening parties into a system of programmable earphones to one receiver. “Inner Circle” allows you to listen with your group of friends with its compact set of wireless earbuds and built-in charger from the comfort of your home.

50-70 million Americans suffer from sleep deprivation and Red Bull that can be linked to this reality is launching an alarm clock diffuser.  Fall asleep gently to soothing lavender and wake up to refreshing peppermint essential oil as you customize your sleeping/waking time to help improve your overall sleep.

Virgin Airlines attracts more people that say the line between business and pleasure is blurred. As you network and meet people while flying in the air, this aid will remind you to follow-up with your new contact when you arrive and open your baggage. The light sensor will activate your phone to send a follow-up email to take the burden of following-up off your shoulders.