New Feature - App (4-Weeks)

“There are currently more dogs than kids in San Francisco!” - according to animal care & control and us census

Overview:

This was a school group project where we were assigned a random client that needed a new feature to generate new business. Our group of 4 was assigned to Lyft and we were responsible for defining a problem and executing a prototype of our solution. Our constraints were the existing framework of the and compliance of the guidelines of the Lyft brand. Due to time constraints, we designed for the passenger only for apple ios.

My role:

I volunteered as team lead and for efficiency’s sake we decided to split up the work in 4 portions that played to each of our team member’s strengths. I was in charge of market research and jump starting our team towards a viable solution. I also, played a hand in every step of the design process.

Client:

Lyft

Tools:

PS, Illustrator, indesign, Invision

Time:

4-Weeks

Role:

Design Lead

Problem: Difficulties finding a ride with your pets on ride share apps.

Interviews: We interviewed a total of 24 users of the Lyft app, half being drivers, and the other half being passengers. The initial interviews allowed us to narrow down our focus to passengers and their pets.

Market Research: San Francisco is a pet-centric city with more dogs than kids and even apps focused on everything from pet walking to pet dating.

Persona: Once the scenario was set, we created a persona to have a specific use-case scenario based on a typical user that owns a pet.

Competitive Analysis: The competitors in the ride share industry have a specialize because of heavy competition with Uber. According to passenger and drivers, Lyft’s competitive advantage is the community and relaxed environment.

New Feature: In order to take advantage of Lyft’s focus on community and the overall “relaxed” environment felt by both drivers and riders alike, this would be a great opportunity to include our furry friends.

User Flow: This was created primarily in-line with the current flow of how the app currently operates, while highlighting the new feature and how it would be integrated.

Initial Wireframe: This is a direct mockup of the original user flow in order to visualize the process to best highlight the new feature.

Mockup: This is a snapshot of our hi-fidelity mockup that was used for testing purposes.

Final Wireframe: After initial testing we updated a few things such as the pop up box and the setting preferences needed to be more obvious.